When browsing supplier listing websites, we often see selling Trade Lead introductions that are unclear. Remember, your Selling Leads introduction is a major contributor toward the first impression buyers will have of you. It is important they fully understand what you sell, so use it to your advantage.

Structuring your Selling Leads introduction begins with using simple and clear paragraphs.

Paragraph 1 - Brief company introduction: In the beginning, a few suppliers will use a few sentences to briefly introduce their company, which aims to build more trust.

Paragraph 2 - Detailed selling description: Then, many suppliers will provide key information about what they need, such as the name of the product, size, color, performance, price, quantity, terms of payment and so forth.

Paragrah 3 - Cordial invitation: A lot of suppliers use the final paragraph of their Selling Leads introductions to reinforce their message and invite potential customers to contact them directly.